BRIEF
Create a campaign for the AW19 launch of côte&ciel’s AW19 collection in partnership with The New Order magazine.
ACTIVATION
SANE utilised The New Order’s creative content division to create a selection of images and four videos that profiled the inner thoughts of four creatives from around the globe.
RESULT
Content was used for global press placement - alongside usage across their own online, social and retail sites. This helped the brand to create a campaign that had global ressonance which was shared on multiple platforms.