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SECRET GIG

 
 
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Brief

Launch ASICSTIGER’s unique colour shifting mesh pack - the Chameloid, in association with JD Sports.

 
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Activation

Manage and produce a high profile activation inclusive of consumers, influencers and press, that will create hype for the Chameloid launch at JD Sports.

 
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Results

#AsicsSecretGig trended on Twitter UK, all KPI’s were succeeded and ASICSTIGER secured brand engagement from respected talent in the Grime scene.