BRIEF
Present Spring-Summer 2019 collection of BFC’s NEWGEN One To Watch designer Bianca Saunders to global press and buyers during LFWM’s.
activation
Execute the brand’s static presentation by managing press, production and brand sponsorships. Work with the designer and the BFC to transform creative vision into reality under time and budget constraints.
RESULT
Exceeding even the most positive predictions, the collection was received with overwhelming praise by all attending top tier press and buyers with positive reviews across multiple international platforms including The New York Times, British Vogue, Hypebeast, i-D, Dazed and WWD.