EVENT ACTIVATION
Clarks Originals tasked SANE with the flagship store launch of their second Wu Tang collaboration as part of their wallabees range, inspired by their hit cult lyrics ‘Ice Cream’ and ‘Glaciers of Ice’.
RESULT
SANE invited a selection of top tier editors and influencers to attend the event - with special guest DJs, gifting arena and thematic food options including ice cream rolls and cocktails.
