brief
Launch DANIEL w. FLETCHER’s AW19 collection as part of London Fashion Week Men’s to an intimate audience of editors, influencers and tastemakers.
activation
SANE, along with the DANIEL w. FLETHCER team, sourced a unique venue and backstage team that matched the brand’s aesthetic, producing a salon-style runway show in the round to create a unique happening that broke with traditional methods of fashion week presentation.
results
The show was attended by an array of top-tier industry professionals, generating media coverage across print, digital and social news outlets. This resulted in a broadened cultural awareness of the latest collection and a boost in sales with buying agents.