BRIEF
SANE were briefed to conceive the entire visual and comms go-to-market strategy for Helly Hansen’s new premium segmented HH-118389225 collection - to launch to buyers and media alike.
ACTIVATION
The entire brand campaign, sales and e-comms visual assets were conceived and executed by SANE’s creative content team. Media & industry roll out were taken care of by SANE’s communications team.
RESULT
SANE conceived, executed and launched the global campaign - gaining traction amongst top tier relevant media. The new segmented brand has seen widened commercial growth - continuing to push it forward as a key player in the street and techwear markets.