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Bpay launch

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BRIEF

Launch Kronaby's new watch strap in partnership with Barclaycard bPay - inbuilt technology that allows users to purchase items with the touch of their watch.

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activation

SANE created a multi-channel strategy that included a live panel discussion in London on the future of fashion and technology, advertisement production and placement in fourteen underground locations, sponsored content creation within U.K. press and product seeding to press.

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result

Alongside several key features in leading newspapers and magazines, the campaign resulted in Kronaby sales in the U.K. market doubling following its debut.