BRIEF
To celebrate the partnership of London-based men’s concept store LN-CC and New York established vintage store, PROCELL
activation
Work on a carefully curated media outreach strategy, consulting on relevant content creation and release timelines. The partnership was launched during London Fashion Week as a party to a guestlist of editors, creatives and influencers in the LN-CC store
results
SANE secured a number of high profile editorial interviews and stories on the collaboration - and a number of high profile attendees at its London Fashion Week launch party