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To launch their first store in the U.K. - RAINS worked closely with SANE in order to build hype around its new bricks and mortar shop and to heighten awareness of the brand within the U.K. market.



Taking over an abandoned space opposite RAINS' new store on Upper Street, SANE created an event that celebrated the brand's Scandinavian heritage, with live DJs, drinks sponsors and a carefully curated urban set. SANE also worked with a number of UK press and influencers to ensure that the brand's arrival became a talking point amongst the industry - whilst explaining the brand's story to the public.



Attended by over 150 industry creatives, the event helped to secure RAINS as one of the leading outerwear brands in the U.K. market - and build relationships with relevant titles and social influencers.