BRIEF
Work closely with legendary skateboarder Tony Hawk and his team to launch Tony Hawk Signature Line clothing to a global audience.
ACTIVATIONS
SANE partnered with global fashion retailers including BROWNS, 10 Corso Como and REIGN to exclusively launch Tony Hawk Signature line. This included bespoke events based in London, Tokyo and New York, with unique meets with Tony and one of a kind in-store activations and parties to celebrate the collection.
RESULTS
SANE secured a number of high-profile interview and feature pieces across global style and long-lead tites, resulting in heightened click through and global awareness of the new clothing collection.