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STORE LAUNCH

 
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Brief

Build hype around Weekday's UK debut store opening, on London’s iconic Regent Street.

 
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Activation

Collaborate with 25 social media influencers, both macro and micro, in order to create a steady flow of original branded content. The partnerships also included key product drops across a period of 6 months.

 
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Results

The 6 month project secured 605 instagram posts and 392 instagram stories, all tagging @weekdaystores