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Content creation

 
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Brief

Create a body of photographic content that advocates YMC’s youthful lifestyle for use across multiple media platforms.

 
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Activation

Both a photographic and green screen studio were utilised to provide a selection of ‘hyper reality’ postcard-imagery centred around the ‘7 wonders of the world’ as holiday destinations for the discerning travelling youth.

 
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Results

YMC continued to affirm its creative and youthful stance, with images subsequently used as Campaign / Advertising / Social Media / Gifs and as POS content in wholesale and retail stores both physically and online.